Beliefs and Strategies
Our digital media agency aims to blur lines between traditional methods of advertising, marketing and operating and digital innovation to bring fresh and unique perspectives to challenging problems. It will take time for companies to accept some of our beliefs and strategies, but we are here to work with and help our clients become more forward- thinking.
Reorganize
Media companies should reorganize their working structures in order to keep up with how content is being consumed today and make up for existing inefficiencies. Instead of putting design and technology on different floors, or different cities for that matter, people should sit together by project, not department. Each discipline should be involved from beginning to end of every project.
Active vs Passive
It is important to understand why people connect, rather than just how they connect. “The internet is not only the world’s greatest tool for connecting people to information; it is also the world’s greatest tool for connecting people to people” (Watkins,S, Craig, The Young and the Digital)
Embrace Social Media
The real value of social media initiatives lies in developing and strengthening a relationship between a brand and its consumers. Traditional ROI measurements are no longer the main analytical tool. Instead, marketers should focus on measuring the overall impact a brand’s social presence has on its relationship with customers.